EFR Travel Group has revamped its online presence, bringing all of its brands under a new website.
The 20-year-old company, which handles both leisure and business travel, has made several acquisitions on the corporate side in recent years, including CSR, WDT and most recently Matrix Travel Management in 2021.
Although these companies will retain their own brand identities in the short term, they are now incorporated under the EFR Corporate Travel name on a refreshed umbrella website.
“As much as they each have their own identity, we wanted to showcase them under one roof,” said EFR Travel Group Founder and CEO Edward Rom.
He said the company was looking to organically grow each of the businesses.
“We’re lucky in that we don’t rely purely on corporate travel as that’s going to take longer to recover. We’re debt free, we’ve got no borrowings and thankfully we’ve still got plenty in the tank. We’re now ready to bolster that,” he told The Business Travel Magazine.
“I think testing is still putting people off, especially for the shorter business trips, but I’m confident it will improve and that from September we’ll see a good run until the end of the year.”
Rom said the company was currently recruiting across all of the brands.
Daniel George has recently joined EFR Corporate Travel as Head of Business Development. He was previously Partner Development Manager at Reed & Mackay.