June 15, 2024

Diversity Travel makes key appointments

Diversity Travel has appointed Jamie De Freitas to the newly-created role of VP Sales & Account Management Europe.

He formerly worked for employee engagement software ClearReview and starts on June 1.

In his new role, De Freitas will help Diversity achieve its ambitious growth plans in Europe post-pandemic.

He will report to Commercial Director Sam Whittle, who joined Diversity from Key Travel in February.

Whittle said while rival TMCs have reduced their headcount and scope, Diversity has been able to invest in its workforce.

The company has also appointed Ellen Rayner from STA Travel as Groups Director to lead a new division.

“Following the collapse of STA Travel, which was a market-leader in the academic travel sector, Diversity identified a huge gap in the market, so this felt like the perfect opportunity to be bold and invest heavily in creating a groups offering like no other,” said Christopher Airey, Diversity Managing Director.

Another five people have joined from STA to run this side of the business, which is gearing up to launch a new brand, Diversity Study Trips.