Diversity Travel has partnered with Godel Technologies to revamp its online booking tool.
Plans to update the tool are expected to start at the end of April and are designed to improve the user experience, offer significant performance improvements and reduce search times for customers.
Diversity Travel says the move supports the ongoing shift towards digital solutions, specifically across the UK, Europe and the US.
Gareth Ainsworth, CEO at Godel Technologies, said: “This partnership is a huge step towards Diversity Travel’s vision of being the leader in travel technology while remaining dedicated to innovation, growth, and the highest standards of customer experience. Together, we will support Diversity Travel in strengthening their technological capabilities and delivering excellence”.
Joanne Bowden, Chief Technology Officer at Diversity Travel, said: “Choosing Godel was a natural fit for us. Our partnership will strengthen the company’s technological backbone, offering cutting-edge digital solutions to enable us to attract and retain customers in the years to come. We remain committed to the ongoing evolution of our customer experience, not just the traveller but the organiser, ensuring we are prepared to meet the ever-changing needs of our clients.”
Since joining Diversity Travel in late 2024, Bowden has been keen for the TMC to take a “more agile and responsive approach to investing in technology solutions” and to “improve both the quality output and the pace of change at the company”.
Diversity Travel will continue to offer an offline service for customers.
