August 25, 2026

Deeper data analysis 

We chat with David Chappell, Chief Product Officer of technology provider TripStax, about the recent launch of its Analytics solution and the challenges of managing data

Why has TripStax made such a significant investment in its Analytics platform?   

Analytics has always been central to what we do – it’s one of our flagship modules. We are continuously reviewing our product roadmap against the latest technologies, talking to customers and conducting research to make sure we provide innovative, best in-market solutions. Staying ahead of the game is about committing to improvement day in and day out – and this investment reflects that.   

Can you tell us a bit more about the main benefits of the new platform?  

The upgraded platform is six times faster on initial load, has an upgraded user interface and is fully brandable for both travel management companies (TMCs) and their corporate clients. It features a well-researched user experience, enhanced compliance tracking, smarter and deeper analytics with more ways to slice and dice the data, along with impressive data visualisation and enhanced AI-powered capabilities – all woven into the fabric of the platform.   

“Travel managers don’t just want any old data; they want reliable, accurate data, data they can act on quickly, share easily, and use to make trusted decisions” 

Users can query data using natural language search – just type in a question and the platform generates the relevant charts and analysis. Alongside that are “what if” scenarios all powered by machine learning, which is really valuable when planning a travel programme or making policy changes. We have also designed several new features to assist with carbon and sustainability objectives. 

The expectations of corporate travel managers are changing. They don’t just want any old data; they want reliable, accurate data, data they can act on quickly, share easily, and use to make trusted decisions.   

Talking of data, why is it always a headache for travel managers and how does TripStax solve this?  

The problem is fragmentation. TMCs have ended up with a patchwork of technology vendors – each one holding a piece of the data puzzle, but no single view of the whole picture. Every tool added creates another silo, another integration to manage, and another transaction fee to absorb. The result is that data becomes complex, inconsistent, and expensive to consolidate.   

TripStax solves this issue due to the unique capabilities of the TripStax Core, the very heart of our tech offering, which consumes, cleanses and normalises travel data from potentially any content source to create a single point of truth. I increasingly hear corporates and TMCs asking how to consolidate all their data sources – especially those outside the GDS – and then automate them holistically. And that’s what our TripStax QC (Quality Control) module is leading the way in solving.  

What is QC and why is it so important?   

QC is fundamental to travel management — it ensures every booking meets a client’s specific requirements, from the basics like having the correct cost centre all the way to auto-ticketing, traveller profile checks, and data capture for risk assessment. Get it wrong and you’re looking at operational errors, unhappy clients and compliance failures.  

The industry has been trying to do all of this within the GDS, using a PNR-centric model that was designed decades ago. In a world where bookings are now coming from multiple content channels, forcing everything back into a PNR for quality control is time-consuming, prone to error and unsustainable.   

TripStax QC removes that dependency entirely by working outside of the GDS, consuming data from any source, in any format, unifying it centrally. It’s a sophisticated logic and AI workflow engine that can connect to any booking source and control them seamlessly.  

“Staying ahead of the game is about committing to improvement day in and day out ” 

The development with TripStax QC is leading edge. It’s already underpinning technology for a global, multi-agency customer that means those agents can collaborate and operate as one. It’s a huge breakthrough in the evolution of TMC networks as it changes the way agencies interact when servicing a single customer. Imagine unified workflows, branding, documentation and reporting, globally, all controlled centrally and updated worldwide, instantly. This is reality, today, with QC. It’s game changing. Imagine that capability for agencies who wish to compete with the megas, or for a global corporate travel department wishing to consolidate services? After all, you don’t have to be an agency to have agency level systems.  

What’s next for TripStax? What does the next 12 months look like?  

It’s an exciting period for us. The launch of our new Analytics platform and the work we have done with TripStax QC is just one phase in a series of investments. It’s very much a case of watch this space!  

tripstax.com 

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