Events are driving corporate trips for Millennial and Gen Z travellers, according to global data from Corporate Travel Management (CTM).
Its survey of 702 Millennial and Gen Z employees, carried out in March 2025, shows that 44% of this age group rank conferences, events and trade shows as the main purpose behind their business travel.
This was followed closely by training and education (42%) and customer/sales meetings (38%).
The survey also found 86% flew on business at least once a year, with 70% flying between one and five times.
“These findings challenge the once accepted view that the next generation of business travellers will be more content doing business digitally,” said Mike Leeson, General Manager Europe, CTM Meetings and Events.
“In fact, what we’ve seen at CTM M&E is the exact opposite. Spending so much time working from home or in a hybrid capacity in recent years has actually fuelled a desire for Millennial and Gen Z workers to meet face to face more, either with colleagues or for business, and this is driving a need for all types of events, whether team-building, internal meetings, sales rallies, kick offs, AGM, rewards and incentives, or conference and trades shows. And, of course, business travel is seeing the benefits, too.”
What do the next generations enjoy about business travel?
CTM also asked Millennial and Gen Z respondents what they enjoy most about travelling for business. Overall, the top ‘perks’ are seen as:
- Experiencing new destinations (51%)
- Collaborating with colleagues and partners (47%)
- Taking a break from routine (46%)
- Meeting new people (37%)
This top four ranking is mirrored among both Gen Z AND Millennial business travellers.
“What we’re seeing is a strong alignment between the purpose of business travel and what younger travellers value most,” said Leeson.
“Conferences, events and trade shows remain a key driver of business travel, and they offer exactly what Gen Z and Millennial travellers are looking for; opportunities to collaborate, build relationships and meet new people. These are the kinds of meaningful, in-person experiences that simply can’t be replicated virtually.”
The respondents were also asked whether they anticipate travelling more in the future as their careers progress.
The majority (70%) of respondents agreed they do expect the importance of business travel to increase in-line with their professional experience and seniority.
“Meetings and events are going to remain essential touchpoints for building relationships, sharing knowledge, and supporting career growth as professionals advance,” added Leeson.
