June 15, 2024

Cresta’s MICE booking tool milestone

Cresta Business Travel has launched what it claims is the first complete travel and events online booking platform for MICE customers.

The travel management company has partnered with Asumblr to introduce the new online MICE booking solution which will “streamline and simplify the way corporate meetings, events and incentives are sourced, planned and booked”.

The tool will give MICE bookers instant access to thousands of event suppliers globally, with costings, availability and booking options all available within a few clicks.

“As workloads continue to increase, budgets tighten and KPI expectations soar, the partnership is providing a unique, smarter, cost-effective service solution across MICE and business travel,” says a spokesperson for the company.

“The investment in technology and team dynamics is proving to reap real rewards for Cresta Business Travel, and this development will undoubtedly create benefits for the end user.”

The service includes complimentary insurance on event booking investment, a budget tracker and messaging system.

Cresta believes the platform will help increase employee productivity and reduce overall employee stress through task automation.