Effective immediately, the joint partnership allows Cresta to extend its specialist corporate travel solution to include booking meetings, events and incentives globally.
“As we enter the next phase of market development it has become key to us to embrace technology and innovation within our strategy wherever possible, with the intention of enhancing our service offering,” says Denise Fraser, Managing Director of Cresta Business Travel.
“This partnership is an obvious natural market fit and puts us in a unique position to offer an extended niche service across our industry sector. This strategic partnership reinforces our brand proposition of providing a specialised and focussed solution to our clients, tagging in additional products and services to simplify processes, save time, resource and boost ROI,” adds Fraser.
Both companies will continue developing their technology and automation processes to enhance TMC and MICE service solutions.
“Partnering with Cresta is a natural alignment of a shared industry vision – to service clients in the most professional and advanced way possible, embracing technology and shortcutting billable processes,” says David Lovett-Hume, founder and CEO at Asemblr.
“This will enable the TMC to focus on what is really important; providing a unique and bespoke service where industry expertise, vision, and a human element is the biggest value-add.”