Clarity has unveiled plans to merge its online booking tools for travel and meetings into a single product.
By combining ClarityGo and Meetings Pro into a unified platform, the UK-based travel management company says it will make life easier for customers, saving them both time and money.
“Historically, meetings and business travel have been planned and managed through separate systems, which often results in creating unnecessary cost, duplicated effort, and a disjointed experience for travellers and organisers,” explained Carl Law, Chief Technology Officer at Clarity.
“By converging the two systems, our latest innovation will address this head-on and connect meetings and travel at the point of booking in a unified and data-driven experience. This will result in a step-change in visibility, efficiency and control which removes traditional silos between travel and meetings management.”
Law said the benefits would be most obvious for organisers of meetings, who would have a more comprehensive picture of their event – supporting a need for budgeting and duty of care obligations.
Elsewhere, consolidated reporting and management information would be easily accessible by other departments – such as CSR, HR and Finance – to spread the impact across the user’s business.
“We have been thinking about the potential for this convergence for several years, speaking with customers and colleagues to understand how we adapt to evolving business needs in a way that works for them and build a platform for the future that is better positioned for regulatory pressures and reporting requirements,” added Law.
“We are now embarking on this journey of convergence, with the two systems co-existing currently so users can easily move between them. I’m excited to see the impact this will have and the difference this will make to the way our customers and consultants book.”
The connected systems will be available to view at The Business Travel Show and The Meetings Show on June 24 and 25.
