April 24, 2024

Carlson Wagonlit showcases new name

Carlson Wagonlit Travel is exhibiting at BTS under its new brand and identity.

(BTS stand no. B230)

The travel management company is adopting its three-letter acronym, CWT, as its official new name, a moniker that ‘honour’s the company’s heritage and its digital ambitions’.

CWT says the name also reflects the three pillars of its proposition: simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses.

“This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people,” says CWT’s President and CEO Kurt Ekert.

“There’s a romantic link with the Wagons-Lit era, and we are justifiably proud of our 150 year-heritage. However, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”

Three of CWT’s four specialist services – CWT Energy Resources & Marine, CWT Meetings & Events and CWT Solutions Group – will also adopt the new identity.

CWT operates in around 150 countries worldwide and in 2017 recorded transactions totalling more than $23billion.