The BTA has signed Travelodge as its latest industry partner.
It said the partnership highlights the importance of business travel to Travelodge and the wider hotel industry as they recover from Coronavirus pandemic.
The pair will work together to “enrich and streamline the travel experience for customers, business travellers and stakeholders whilst growing relationships, business and share within the UK travel trade”.
Travelodge will also have exclusive access to BTA activities, including industry insights, podcasts, exclusive events and other added benefits.
Clive Wratten, CEO of the BTA, said: “We are delighted to have Travelodge joining our ever-growing BTA community. Its long-established global presence will provide the business travel sector with the platform and renowned awareness it greatly deserves. We look forward to working with Travelodge, to help us restart, re-energise and reinvigorate the travel industry.”
Chris Orme, Sales Director at Travelodge, said: “Our partnership with the BTA reaffirms our commitment to our fantastic sector and customers, to help get our beloved industry moving once more. Working closely together we hope to increase awareness of the importance of business travel to the UK economy; a goal the whole travel industry must strive towards.”
Travelodge has over 570 budget hotels across the UK.