Breath of fresh air
As JetBlue Airways unveils new transatlantic routes, we check in with Maja Gedosev, General Manager Europe
What flights do JetBlue operate from the UK/Europe and what’s in the pipeline?
We fly daily from London Gatwick to Boston and New York JFK, daily from Heathrow to Boston, and operate a twice-daily flight from Heathrow to JFK, so that’s a total of five daily flights between the UK and the US.
From Paris we have a daily service to JFK, which will go twice daily from June 2024. In April 2024 we will also add a daily service from Paris to Boston. From Amsterdam we fly daily to both destinations.
In March 2024 we will launch seasonal daily services from Dublin to both Boston and New York and in May next year we will also start flying daily from Edinburgh to JFK for the summer season.
All of these services will be well connected with our very strong domestic network across the US and also to our extensive Latin American and Caribbean networks.
How important is the corporate market to JetBlue?
The corporate market is extremely important to us and is becoming even more relevant as organisations look for high value, low fares, which is the JetBlue proposition. Corporates today, whether SMEs or larger companies, are looking to keep their costs down but without compromising on the quality of products and services.
On average, our Economy fares are 20%-30% lower than other airlines operating on our transatlantic routes and in our Mint cabin fares can be as much as 50% less, but we are still a full-service carrier.
How is JetBlue working with the UK corporate market?
Our UK team, which was voted Account Management Team of the Year at the 2023 Business Travel People Awards, works closely with TMCs and with travel buyers. We invite them to personally try the product, often flying them to Boston or New York on a fam trip. By seeing our product first hand, they realise that we’re not a low-cost carrier but a high-value carrier with a full service.
“The corporate market is extremely important to us and is becoming even more relevant as organisations look for high value, low fares”
When their travellers fly with us, we support them through the whole experience, from booking to pre-flight to post-flight. We have been described by our corporate partners as a ‘breath of fresh air’ in the long-haul market.
How are you meeting the needs of business travellers?
At JetBlue we do things differently. For example, our in-flight meals aren’t ‘chicken or beef’. Instead we give our passengers the opportunity to select their mains and sides from menus created by their favourite US restaurants.
We have free Wi-Fi on board, which actually works, even when you’re flying over the ocean. In fact, we were the first airline to introduce free Wi-Fi back in 2013.
We don’t have airport lounges but that’s because we know our business customers want to move quickly through airports. At Heathrow Terminal 2, for example, we’re in A gates, which means passengers can go from security to the gate in less than two minutes.
In addition, we offer security FastTrack for our Mint guests and for our Mosaic customers, which is the highest tier of our TrueBlue loyalty programme. We also include FastTrack in our ‘Even More Space’ fares, which gives extra legroom, and with our highest Ecomony fares. Our Mosaic members can also customise benefits to meet their needs, including our hugely popular helicopter transfers at JFK, which get you into Manhattan in minutes rather than two hours by car.