October 13, 2026

Blacklane survey shows willingness to pay more for sustainable alternatives

Half of business travellers and bookers are willing to pay up to 25% more for greener alternatives, particularly if an upgraded experience is available. 

One in five (21%) will opt for a more expensive sustainable alternative if the cost increase also meant an experience upgrade. 

These were some of the key findings of a survey in a report by chauffeur specialist Blacklane – Unlocking the Business Traveller’s Mindset – which sought insights from 128 respondents – 58% business travellers and 42% bookers.

Nearly half (49%) of the travel managers and bookers expect sustainability to become a major factor influencing travel decisions in the next few years. This is a significant rise from one in five today (17%).

Cost is the biggest challenge for over two thirds (67%) of travel managers and bookers.

Despite cost concerns, 40% of business travel managers and bookers admitted they do not strictly adhere to their company’s travel policy cost limits. 

One quarter (24%) believe the travel policy fails to align with traveller or booker preferences for more sustainable options.

Jason Dunderdale, Global Director of Sales at Blacklane, said: “Business travel professionals are facing unprecedented challenges as they strive to strike a balance between cost control and sustainability. 

“While we all agree that travel policies need attention to meet sustainability targets, the potential for getting this wrong brings a host of risks impacting policy compliance and cost efficiencies.”

Blacklane is running a dedicated webinar ‘Business Travel ROI: Balancing Value, Sustainability and Cost’ on April 3 2025 at 2pm. 

blacklane.com

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