Beyond Business Travel has rebranded as Identity Travel, taking on the name of its sister company, a global events agency.
The Belfast-based travel management company was acquired by Identity’s parent The Human Network in November 2024 and joined the independently owned group of event management companies and creative agencies.
The rebrand comes after a period of expansion across the UK, US, Middle East and Asia Pacific and marks a significant step in the group’s strategy to bring its travel and events capabilities under one integrated global offering.
Since changing ownership, the TMC has recruited a new team and opened a new office in Derby alongside its Belfast and Dublin operations.
The announcement today said Identity Travel will deliver “managed corporate travel programmes across the UK and Ireland while benefitting from Identity Group’s international scale, established global partnerships and dual IATA accreditations for both UK and European markets”.
It said the rebrand consolidates travel into the wider Identity portfolio, aligning it with the strong brand presence the group has built in the events and experience sector.
Michael Gietzen, Group CEO, Identity, said: “Every great experience starts long before the doors open. Travel is where the client journey begins, and it deserves the same rigour, creativity and care we bring to everything else we do.
“With a presence across four continents – and the partnerships, accreditations and operational depth to match – Identity Travel connects people wherever in the world they need to be. That’s not just a travel offering. That’s what a truly global experience group looks like.”
Steve Banks, CEO, Identity Travel, added: “Business travel is fundamental infrastructure for how organisations operate. The shift to Identity Travel allows us to connect our expertise in managed travel with the scale and capability of the wider Identity Group. It means stronger support for clients, greater consistency across borders and travel programmes that match how businesses actually work today.”
