Direct Travel has launched Avenir: Travel Edition, an open, next-generation travel platform that it claims represents “a bold leap forward” in travel management.
Designed to address the “limitations of closed and fragmented systems”, the platform is powered by Spotnana’s Travel-as-a-Service infrastructure and supported by Direct Travel’s global network of travel professionals.
It is built on a cloud-native, API-first infrastructure and promises clients access to the broadest content sources (GDS, NDC, direct) via direct supplier connections, fast and personalised booking with a modern user interface, real-time self-service for modifications and cancellations, and one unified platform for booking, service, and compliance.
“With Avenir: Travel Edition, we’re reimagining what’s possible in corporate travel and how the world connects,” said Christal Bemont, CEO of Direct Travel.
“This isn’t just a platform – it’s a bold leap forward. Avenir brings together intelligent design, real-time insight, and personalised service to transform travel into a true business advantage. It’s our vision brought to life, and one step closer to delivering ‘The Perfect Trip’.”
Avenir was formed in 2024 following the purchase of Direct Travel by Steve Singh, along with a group of investors.
The platform was developed in response to more complex travel programmes where travellers are increasingly booking out of policy on off-platform consumer sites.
Findings from a recent Direct Travel and GBTA survey found inconsistent service quality (41%) and poor technology and user experience (36%) are the top pain points in current travel programmes.
