April 18, 2024

Ascott launches booking platform for loyal guests

Ascott has launched a single global online booking platform, covering all of its brands, for its most loyal customers.

The website, discoverasr.com, gives guests direct access to more than 400 serviced apartments, hotels and co-living spaces with a total of around 77,000 units, across more than 130 cities in over 30 countries.

It covers Ascott’s 14 brands: Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.

Ascott says the platform will allow Ascott Star Rewards (ASR) loyalty members to quickly identify and book the best deals to maximise their membership privileges.

ASR members can also easily redeem their ASR points to offset the total cost of their stay.

Philippe Mettey, Vice-President Sales and Marketing Europe, The Ascott Limited, said: “As part of Ascott’s ongoing digital transformation to support our fast-expanding business and to improve our guest experience, we are leveraging Ascott Star Rewards to unify our brands on one single global online travel booking platform.

“We look forward to reaping greater marketing synergies, onboarding new properties more easily and widening our online and loyalty offerings as we continue to grow our portfolio. discoverasr.com and ASR are two of our most important direct-to-customer touchpoints, set to strategically position Ascott to capture market share not only when travel rebounds, but also beyond.”

Discoverasr.com will complement the Discover ASR mobile app, which was launched in October 2020 and which has since received over 177,000 downloads.

Through the mobile app, ASR members can search for deals, manage their membership and redeem ASR points, perform mobile check-in and check-out, and make contactless payments.