April 23, 2024

Anna Snoep, Sustainability Champion

Inntel's Director of Operations Anna Snoep hopes to 'drive positive change' as 2023's Sustainability Champion

What does it mean to you to win a 2023 Business Travel People Award? 

I think it is safe to say it was a complete surprise. When the shortlist was published, I was grateful to have been named amongst all these goliaths of sustainability and I never expected to win. It was fantastic to win because it felt like it was recognised that individuals can drive positive change when it is not their main job role or the purpose of their business. I hope that encourages others to start their sustainability journey.

How did you feel when your name was called?

Completely shocked and surprised! I was looking around the room to see where the winner might be, when I realised my name had been called out. I think the picture the photographer took immortalised that moment beautifully

What was the reaction of your family, friends and colleagues when you won the award?

It was fantastic to have my work family at the event so we could all celebrate together. This award is not just my award — it reflects the support and effort of my friends and colleagues at Inntel. We are all on this journey together to make a positive impact on the environment. My friends and family are very proud of me as they see the effort I make to drive positive change, both professionally and personally.

How do you think winning the award will impact your role and profile within your business and the wider industry?

I hope that it gives me a platform to talk more publicly about what we need to do in the travel and meetings industry to drive real change and genuinely reverse the impact we have on the planet as a result of our business activities. I would like to see more collaboration between TMCs, suppliers, clients and businesses that offer sustainable travel and meetings solutions. Ultimately, if we reduce the CO2 emissions from business travel and meetings and make a positive impact on the planet, we all win!

What advice would you give to anyone considering entering the awards in 2024?

My first advice would be to absolutely do it — you have got to be in it to win it! Be authentic and genuine about your achievements, too. The People Awards genuinely recognise the efforts and achievements of the people in our industry, rather than how beautifully the submission has been written.

Where will you be keeping your award?

It will have place of pride in the office so it can be shared with everyone who has contributed to winning it.