Research by American Express Global Business Travel shows the vast majority of small and medium-sized businesses (SMEs) say increased face-to-face interaction with clients and customers is a key part of their 2026 growth strategy.
Based on a survey of 500 senior decision-makers across the UK and the US, the research found 83% of SMEs have this intent, with conferences, trade shows, and exhibitions emerging as the leading reasons for travel over 2025 (61%), followed by professional training and development (56%) and client relationship building (53%).
Despite the surge in activity, only 35% of SMEs currently manage their travel through a centralised system, suggesting a significant opportunity to improve control over cost, risk management and policy.
The research also found that productivity, operational efficiency, and the integration of AI are core priorities for SME growth, alongside attracting talent, employee wellbeing and upskilling.
Becky Power, Vice President, SME Client Management at Amex GBT, said: “Our research shows small and medium sized businesses are entering a critical phase. AI has moved from a ‘nice-to-have’ to a business imperative. The companies leading this shift are those building and implementing AI-operations to solve the talent gap, while doubling down on impactful human connections and relationships that drive new business.”
