BWH Hotels has outlined an ambitious five-year plan aimed at seizing a larger share of the UK market.
The York-based hotel franchise group will add 8,000 rooms through 100 hotels over the next five years, taking the total to 20,000 rooms.
The British arm of the business, which includes Best Western and luxury brand World Hotels, reports a strong 2024.
Successes include adding its first long-stay property – Liverpool Dockside Aparthotel – to its portfolio, unveiling a refreshed identity and focusing on premium properties in key Northern cities.
Robert Alley, BWH Hotels GB Brand Director, said: “There is real momentum with BWH Hotels and we are committed to building on this momentum in the next five years. We are looking for independent hotels across the country who want to gain growth from a global brand without compromising their individuality.
“We look forward to starting partnerships with many more British hotel owners, ensuring they’re in the best possible position to turbocharge their growth while keeping their character intact.”
