March 3, 2024

Amber Road sets sights on SME market

Amber Road launched its new business travel platform for SMEs, TRAQ, at the Business Travel Show.

(BTS stand no. B422)

The software uses app-based booking components to help SMEs ensure the best available price even after booking, removing the need for travellers to use search aggregator tools when making reservations.

Users will also benefit from automatic flight-delay compensation and a named travel advisor within the Amber Road team without paying booking, management or transaction fees.

TRAQ is priced at a flat fee of £29 per traveller, per month, when the traveller is active.

“SMEs have specific needs and TRAQ is a bespoke, smart business travel platform that has been created to meet them,” says Clive Wratten, CEO of Amber Road.

“It combines Amber Road’s personalised, professional service with easy-to-access booking and management tools – saving SMEs time and delivering excellent value.”

To celebrate the launch, Amber Road has partnered with Virgin Atlantic, offering the first 25 customers signing up to TRAQ silver Flying Club membership and a complimentary lounge pass for one person for each company registering.

The TRAQ app is available on all iOS and Android devices and is built around Amber Road’s systems and tools.