In a new and expanded role, Maher Koubaa will step up as EVP Travel Unit and Managing Director EMEA to implement Amadeus’ strategy in the Europe, Middle East and Africa region.
Having successfully grown Amadeus’ business in EMEA during his five-year tenure as Head of airlines in the region, Koubaa’s expanded role will see him work with travel sellers in addition to airline customers.
“Travel continues to grow and strengthen in EMEA. The industry is at a pivotal moment with exciting opportunities in this fast-paced, highly competitive region,” said Koubaa.
“I’m honoured to lead a regionally diverse team with the common goal of getting closer to our customers and helping both airlines and travel sellers achieve their ambitions.”