July 25, 2024

ALTOUR targets Scottish expansion with rebrand and new team

ALTOUR UK, a division of Internova Travel Group, is targeting the Scottish market expansion over the next 12 months with a rebrand and the creation of new full-time positions.

The decision follows its 2021 merger with sister company Barrhead Business Travel, Barrhead Travel’s former standalone corporate travel division.

Over the last two years, the Scottish team has been working on a gradual brand transition and will now be known as ALTOUR Scotland.

ALTOUR has joined the Scottish Passenger Agents’ Association to support with networking and partnership opportunities for its Scottish-based team, led by recently promoted Team Leader Jen Doig.

An additional three full-time consultants have been added to the team.

Spend and transactions have doubled in the last 12 months and the group expect to outperform 2019 by the close of this year.

Maria Baty, Managing Director of ALTOUR UK, said: “Following our merger with Barrhead Business Travel, we always planned to initiate an expansion plan north of the border. Our Scottish team have excellent relations with their clients having nurtured their accounts for many years and their stellar reputation will stand us in great stead.

“There are many globally minded Scottish industries, such as energy and construction, which are thriving and who require the expertise that a travel management company, such as ALTOUR, can offer.

“Now that corporate travel demand has returned, we intend to pursue expansion in our Scottish markets and will be growing our existing team to support new business development.”