Advantage Travel Partnership has partnered with Greengage, a specialist in environmental sustainability.
Greengage will help Advantage members obtain the ECOsmart certification, positioning themselves as a travel agency with the right proposition in place to satisfy the requirements of customers.
It will also work with members to review their internal processes and practices as well as the service they provide to clients, from a sustainability point of view.
Through an online survey and teams-based calls they will be able to assess members’ current status and identify gaps, and then advise on any additional steps needed to achieve the accreditation.
Greengage CEO Andrew Perolls addressed delegates at this week’s Advantage conference in Benidorm, sharing examples and insights about how agents can enhance their sustainability journey.
Perolls said: “The purpose of our collaboration is to collectively empower travel organisations to create meaningful change to help fight the environmental crisis.
“Our aim is always to help, guide, educate and make the whole process of putting sustainability firmly on the agenda easy yet powerfully impactful and real.
“ECOsmart is growing extensively and we are aiming to be the number one recognised sustainability accreditation tool used by organisations around the world, in particular those in the hospitality, travel and meetings sector.”
Greengage operates within the framework of the United Nations Sustainable Development Goals and is also a member of the Global Sustainability Council.
Advantage is also setting up a Sustainability Member Steering Group made up of a diverse mix of members to help develop and input into its sustainability strategy.
Colleagues across Advantage HQ have also been recruited as Sustainability Ambassadors to help keep the business focused and embed sustainability across the business.
Announcing the initiative at the group’s conference in Benidorm, CEO Julia Lo Bue-Said told delegates: “Our members have been focused on rebuilding their business following the pandemic and now the next crisis faces our businesses – the impact of climate change.
“We know many of our members are at the start of their sustainability journey and are unsure of where to begin. We are committed to providing them with the tools to start taking their first steps now and we are confident that Advantage is in the best possible position to support our members in developing their own ESG frameworks.”