The Advantage Travel Partnership has signed a partnership with travel technology specialist Vibe.

Vibe’s technology will be the new online booking tool platform for TMCs operating under the Advantage Managed Services (AMS) model.

Stephen Baxendale, Advantage’s Technology Partnerships Manager, said: “This partnership with Vibe means offering a technology proposition that stands out in a highly competitive space and further demonstrates our commitment to providing our members with leading technology solutions which allow them to compete.

“This is a further step in our quest to continue expanding our One-Stop Business Hub capabilities for our members helping them to respond to the growing market needs.

“This is just the start of our journey with Vibe, and we look forward to working with them closely in the future.”

Danny Girling, Vibe’s Business Development & Head of Partnerships, said: “By leveraging their collective strength, Advantage is offering their members access to the same world-class tools and services as the biggest players in the industry. It’s all about levelling the playing field and empowering these TMCs to compete on equal terms with the best tech!”

Advantage’s managed service model is a plug and play model originally set up to alleviate the time and resources needed to run the operational side of a travel business.