May 26, 2024

Advantage confirms high-profile speakers for Benidorm conference

The Advantage Travel Partnership has announced two further keynote speakers for its conference in Benidorm, alongside themes for the conference workshops. 

Mark Palmer, Travel Editor of The Daily Mail and Mail on Sunday, and Professor Trevor Williams, former Chief Economist at Lloyds Bank, will headline the conference’s main opening plenary. 

Palmer, a Fleet Street veteran, has nearly 40 years of national newspaper experience. Today he is responsible for travel across both the Daily Mail and Mail on Sunday, in addition to the property, interiors, motoring and gardening pages. 

Professor Trevor Williams is an economist who previously served as Chief Economist at Lloyds Bank for over a decade. Today he rotates as the Chair of the Institute of Economic Affairs’ Shadow Monetary Policy Committee where he keeps a close eye on the Bank of England’s decisions and direction of travel. 

Julia Lo Bue-Said, CEO, The Advantage Travel Partnership, said: “Mark has a great grasp on what UK consumers are looking for from their travel experiences and will talk about the increasingly important role that he sees travel agents playing. He will also give his views on why he feels that travel is so important in today’s world and the associated benefits. 

“Trevor will explore the current trends, particularly in the leisure and business travel sectors, and what they mean to individuals and organisations, as well as demystify the complex world of economics making it easy to understand. He will also share his thoughts on the effects of Brexit and the Covid-19 pandemic and the recovery of the economy in the aftermath.” 

Seven dedicated workshops at the event will be focused on a number of topics that many of its members are currently facing and were chosen by the Advantage member steering group. 

There will also be a specific focus on how members can better use apprenticeships and training programmes to bring in fresh talent and help develop its employees.

These personalised sessions will offer delegates a targeted discussion on opportunities and challenges affecting SMEs.

Workshop sessions include: 

  • The Travel Industry Talent Contest  
  • You’re Hired! 
  • Closing the Net on Fraudsters  
  • Marketing Hacks to Boost Your Business  
  • A ‘Leisurely’ Approach to Maximising Income 
  • How Can TMCs Seize the Day in This Post-pandemic Era? 
  • Looking for a MICE New Revenue Stream?  

The Advantage Travel Partnership Conference is taking place May 20 to 23 at the luxury Melia Villaitana in Benidorm. 

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