July 15, 2024

Advantage appoints Global Business Travel Director

Advantage Travel Partnership has appointed Guy Sneglar as Global Business Travel Director.  

Sneglar joins from Partnership Travel Consulting, LLC, where he was SVP Global Travel Technology Integration and Barndello, a consultancy he set up in September 2019 focused on supporting corporations, TMCs and technology suppliers.

He previously held sales and commercial positions at Travelport, Amadeus and Diners Club.

Announcing the appointment at the Advantage Conference in Madeira, CEO Julia Lo Bue-Said said it “compliments the already strong leadership and management team at the helm of the company”.

‘I have great confidence that he will be a driving force behind our ambitious growth plans for this important part of our business,” she added.

“Business travel accounts for over 50% of our members’ annual turnover, to the tune of £3bn per annum, and Guy’s extensive background and understanding of the industry, coupled with his vast knowledge of travel-related technology, will make him a real asset to the business, and help us deliver even greater value to our members as we continue to invest significantly in our commercial products and services.”

In consultation with its members and the Board, Advantage has also launched a new three-year strategic framework centred around four key pillars:

  • To evolve membership options to suit all business models and continue to be the voice for the independent travel agent
  • To increase market leading commercial partnerships and expand its financial services through business solutions
  • To digitally transform member and partner touch points, ensuring it increases digital marketing and engagement at every interaction across our business
  • To improve operational excellence by doing fewer things but do them well, improving processes and contact centres, and supporting members with their sustainability and D&I goals.