May 18, 2024

Advantage and Hickory combine accommodation programme

The Advantage Travel Partnership and Hickory Global Partners are joining together to create a combined accommodation programme.

The pair, who are global TMC partners, will have a programme ready for 2025 with more than 60,000 properties and over 1 million serviced apartments worldwide.

Called Global Stays – The Accommodation Network, it will provide significantly enhanced opportunities to members of both organisations.

John Hobbs Hurrell, Head of Advantage Global Network, said: “We have enjoyed a long and mutually beneficial partnership with Hickory for many years, and through our many collaborations together have become the voice of independent TMCs globally.

“This joint venture brings us even closer together and further strengthens our relationship, providing a perfect platform to deliver significantly more hotels for our collective membership, as well as provide more opportunities for our hotel and serviced apartment suppliers.

“Global Stays brings together Advantage’s dominant presence in the UK and the global reach of the Advantage Global Network, together with Hickory Global Partners’ market-leading membership in North America. Its global reach and broad supplier verticals, will create a truly global and robust accommodation programme with a vastly increased scale.

“It will also greatly enhance the number of hotels that can be offered to our combined memberships and create further revenue and marketing opportunities for hotel and supplier partners.”

Chris Dane, President of Hickory Global Partners, added: “The expansion of our aligned business efforts will bring much more value to the TMC and MICE member networks and a larger audience to our air, hotel, and ground suppliers. In addition, we see this deeper relationship between our companies, as leading the way in the ever-changing travel marketplace.”

The Global Stays programme will feature all four rate codes – WYN, WYZ for Advantage and HFH/EZR for Hickory Global Partners.