June 15, 2024

Adagio expansion on track despite COVID

By Bev Fearis, published 3/06/20

Aparthotels Adagio aims to have 90% of its properties re-opened by the end of June, with UK properties set to welcome back guests in July.

The European extended stay group says re-openings in different markets will be in accordance with Government guidelines.

The group said its extended stay business model has allowed it to cope with the crisis and minimise any collateral damage.

“The average length of stay is much longer than in the traditional hotel industry, ensuring a higher occupancy rate over the whole year. In addition, Adagio’s low variable costs through limited catering, weekly cleaning and optimum use of its spaces allows it to be profitable on a continued basis,” it said.

The group said despite a challenging 2020 its expansion plans are safeguarded and it is set to double the number of aparthotels by 2023.

New openings this year include Bâles-Mulhouse Airport in Switzerland later this month, Brussels Delta in September, Freiburg (Germany) and Dubai Deira in October and London Stratford in November.

Openings scheduled for 2021 include Sutton (Greater London), Doha, London Whitechapel (confirmed for December), and Glasgow.

CEO Karim Malak said: “We are confident for the future. We have lots of exciting new openings on the horizon with many signatures already in the process of being signed.

“We are delighted to be able to welcome our customers gradually back to our UK properties and be their home away from home again. We look forward to brighter days ahead.”

The group has introduced an Adagio Guest Welcome Protocol, based on advice from the World Health Organisation and on guidelines from other health, safety and employment authorities.

Measures being implemented include controlled access to limit numbers in lobbies, access to hand washing upon arrival, and safe distancing.

Nearly a quarter of Adagio’s 116 sites have remained open during the coronavirus pandemic, hosting 4,800 overnight stays for front-line staff.

Adagio currently has five aparthotels in the UK – Birmingham, Brentford, Edinburgh, Liverpool and Leicester, which opened in January. None of these have been open during the lockdown.