Travelodge introduces ‘premium economy’ rooms

Budget hotel brand Travelodge has launched a ‘premium economy’ concept called SuperRooms.

The new class of room is the first of its kind in the UK budget hotel market for customers who want to ‘upgrade’, with rates set at £10-20 more per night than standard rooms.

SuperRooms feature a new colour scheme, blackout curtains, Lavazza coffee machines, upgraded showers, USB charging points, ambient LED lighting, larger desks, wall-mounted flatscreen TVs and in-room irons and ironing boards.

“Alongside our recently upgraded classic room, this is another important milestone on our journey to become the favourite hotel for value,” says Peter Gowers, Travelodge Chief Executive.

“We are all used to airlines offering a premium economy cabin that bridges the gap between traditional economy class and an expensive business class offer. We wanted to bring that same choice to budget hotel guests.”

The new SuperRooms are currently available at Travelodge’s London Waterloo, Farringdon, Euston, London City Road and Heathrow Central properties.

It plans to invest around £5million in the launch of a further 1,000 SuperRooms, including further Central London locations, Heathrow and Gatwick airports and Bath.