BA’s domestic Club class proving popular
British Airways has labelled its new business class cabin on domestic UK routes a “real hit”, with nearly 70,000 passengers booking the premium service in the first six weeks of operation.
The upgrade includes lounge access, more personal space, complimentary food and drink, dedicated check-in desks, extra baggage allowance and priority boarding, with return fares starting from £199.
BA’s domestic services around the UK and Ireland with Club Europe include flights between Heathrow and Aberdeen, Inverness, Leeds Bradford, Manchester and Newcastle; Heathrow and Gatwick to Belfast, Edinburgh and Glasgow; and from London City to Edinburgh, Glasgow and the Isle of Man.
The airline has also enhanced the catering for all Club Europe services across its short-haul network
"Club Europe is proving incredibly popular with our customers on domestic services,” says Alex Cruz, British Airways’ Chairman and CEO.
“Customers are telling us that they love the new consistency throughout their travels with us. They are getting the smooth, easy experience they want, particularly for those transferring on to our European and long-haul networks.
"They’re also enjoying the additional benefits, and the improved catering and service that we launched across all our Club Europe services at the same time.”
British Airways is also set to spend £400million on its Club World product and seat with an emphasis on improved sleep and catering.